.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to getting billions in equity capital yearly, have actually increased nearly $360 million thus far this year, placing it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That decline is because of market concentration, heightened governing pressures, as well as economical uncertainties.ADWEEK consulted with five VCs that continue to invest in adtech business, in spite of these challenges, concerning what they are trying to find and also what they stay clear of. Probably unsurprisingly, these entrepreneurs are actually targeting possibilities in privacy-focused innovations as well as industry-specific areas such as hooked up television.